Students will study typography, color, and layout. Studies include symmetrical and asymmetrical compositions, grid method systems, designing with type, image, and the graphic functions of typography. Students will develop an understanding of the basic design principles, including space, line, form, color, and the use of letterforms and design contrasts to convey a visual message. Students will be introduced to target markets and designing for an audience. Projects will be completed with various design media while exploring the importance of working in stages from research to rough idea to finished design work.