Gateway Technical College will co-sponsor an event featuring Barbara Wold, a retail success author who will provide strategies, methods and techniques to increase business traffic during the busy holiday season – and beyond.

The event, free and open to the public, will be held 6 p.m. to 7:30 p.m. Nov. 20 at the SC Johnson Golden Rondelle Theater, 1525 Howe St., Racine. Doors open at 5:30 p.m. RSVPs can be made at www.scjohnson.com/visit, under “Schedule Your Tour.”

The event is presented by Downtown Racine Corporation in partnership with SC Johnson.

Wold is the author of “The Yearbook,” a retail success guide developed to provide today’s retailers with the tools they need to succeed. She is an internationally known retail industry speaker and considered an authority on building business through a customer-driven strategy.